The name change signifies a beginning of new growth and reaffirms the company’s commitment to delivering value to the brewing industry.
The Crusader Kegs and Casks Ltd. corporate name is changing to NDL Keg Europe Ltd. As the company expands its sales network and customer base outside of the UK and throughout Europe, the name and identity change signifies a new beginning for the company.
The company remains committed to the strong quality, sales, and service standards delivered under the Crusader name over the years, with increased sales, marketing, and distribution support from the global NDL Keg brand. Outside of the UK, NDL Keg also has sales and service locations throughout Asia Pacific, North America, and South America.
Justin Raines, European Sales Manager for NDL Keg Europe said, “We are still supplying the same great products and services that Crusader was known for, and now being part of a much larger company makes us stronger in the marketplace. This year, in addition to expanding our range of kegs and casks we are launching our brand-new range of keg and cask washers at BeerX in Liverpool. We have also teamed up with iSpaniel, makers of an exciting new product that will allow breweries to accurately track and manage their casks and keg fleet”.
Lyman Luan, President of the NDL Group, said “The unveiling of the new name helps position the company for a bright future by underscoring our commitment to become a trusted solutions provider within the brewing community, and it will help us increase shareholder value by improving our focus for employees, customers, suppliers, investors and the communities where we operate.”
This change signifies the company’s growing global reach in offering turnkey brewing solutions for kegs, brewing systems, washers and fillers, packaging equipment and materials in select markets in the world.
The new name is effective immediately and will be implemented across the company’s product and services throughout the calendar year 2018.